Using Constant Contact guarantees you will always have the most current tools available to
meet the changing requirements of the industry. You won’t get additional updates to install —
as required in the case of most purchased bulk email software.
With email marketing, it is critical to keep up with legal compliance and new technology on
the spam elimination front. Most new technologies employed by ISPs to eliminate SPAM will
require changes in both how you send email, and what you send. Constant Contact provides
regular updates and new features to enhance functionality, comply with the law, and optimize
email delivery though ISPs.

In addition, Constant Contact is a founding member of The Email Service Provider Coalition
(ESPC). The goal of the ESPC is to provide unique and effective spam-fighting solutions that
will optimize your email delivery and response, and minimize the spam in your subscribers’
inbox. New technologies like email authentication (e.g. Sender ID, SPF and Domain Keys) will
be integrated into Constant Contact’s offering with no effort on your part.