For those of you using Outlook or another email system, mistakes can happen. Perhaps the
most common is exposing your entire list in the “To:” line. This violates all of your list members’
confidentiality and exposes their email addresses. In addition, failure to include unsubscribe
instructions, an unsubscribe link, or a physical mailing address is now against the law. Constant
Contact has built in features that help your email marketing efforts work within the letter
of the law. It provides an automatic and immediate unsubscribe, and requires you to include a
physical address in every email.

In addition, Constant Contact gives you continuous education on email marketing best
practices through free newsletters, Web seminars, tutorials and in-product guidelines. Topics
frequently covered include best days to send, how to write a good subject line, and more.